An executive sponsor is a leader in your organization who will be the champion for your program. They can help “make the case” among their peers.
Executive sponsors help promote continuity and resiliency throughout your healthcare organization. Consistent encouragement regarding program participation and maintaining open lines of communication between the sponsor and leadership is essential to the success of your program.
Sometimes it helps to hear from peers outside of the organization too. Watch and share this 4-minute video sponsored by the California Department of Health and hear from other executive sponsors about the importance of leadership in preparedness and continuity.
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